Analysis Of Consumer’s Behaviour Samples †MyAssignmenthelp.com

Question: Discuss about the Analysis Of Consumers Behaviour. Answer: Brief target consumer statement Consumer insights Analysis of consumers behaviour is an important aspcts that need to be taken into serious consideration as it would assist to set the target market effectively. The need of autonomoues car for the physically challenged consumers would be of great use and possibly they would prefer it massively (Chuang, Morgan and Robson 2015). Please refer to appendices 1 in the appendices section. Target market Predominantly, the target market would be the physically challenged consumers of urban areas. Concerning to the preference and pricing aspects, consumers with an age group of 35-65 and with an income of $2.5 thousand to $4 thousand per month (Smith 2015). Refer to appendices 2. Goals-objectives The goals and objectives of the product launch and development are as follows: Themarketing would be done via televison advertisements, billboards, social networking sites and on the health units especially. This is would help to fetch a large number of traffic (Scott 2015) The sales has to be minimum of 20 cars in a month initially and then gradually to increase by 10% Gathering feedback from every consumers and revert them with effectual rectifications Assigning a support team to settle issues of the consumers which has to be 24x7 Guidelines The guidelines of the product initiation are as follows: Proper and profound analysis of the competitve market to be done constantly and look for opportunities to hit the market Extreme concern towards quality of the product during the product-entry into the market The pricing at iniltial stage need to lower down as compared to other competitors in the market, in order to grab consumers attention and quick tap into the competitive market By evaluating the demand of the product, manufacturing has to be proceed accordingly in order to minimise cost of production proficiently (Schoenherr and Swink 2015) References: Chuang, F.M., Morgan, R.E. and Robson, M.J., 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects.Journal of Product Innovation Management,32(2), pp.175-182. Scott, D.M., 2015.The new rules ofmarketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Smith, K.R., 2015. Dressing Dolls: Utilizing Lectra in the Product Development Lifecycle of a Specific Target Market. Schoenherr, T. and Swink, M., 2015. The roles of supply chain intelligence and adaptability in new product launch success.Decision Sciences,46(5), pp.901-936. Tudelft.nl 2017 Product Innovation Management Available at: https://www.tudelft.nl/en/ide/organisation/departments/product-innovation-management/ [Accessed on: 24-9-2017]